communication is very well synchronised (Business Insight, n.d.).Cognitive Capacity of the European Multinational CompanyIt is seen that as firms tend to expand their business internationally, managers face information processing demands. Multinational organisations are more equipped to identify and interpret critical information available all over the world. This is because operating in multiple shores has exposed them to a variety of foreign customer base, investors, and employee communities, cultural and sociological structures. Cultural heterogeneity is one area that this company has to take into consideration because it directly influences the company’s ability of processing information, identifying environmental changes and reacting accordingly.Strategies of the European Multinational FMCG Company as a Multinational EnterpriseThere are several advantages that this company enjoys by having subsidiary branches in different parts of the world. Firstly, this company can achieve economies of scale and scope in the foreign country. This European FMCG company manufactures products in the domestic market and exports the good through agents in the foreign market.
